Frequently Asked Questions
What is "Climate Change"?
Weather change attributed, directly or indirectly, to human activity that generates greenhouse gases emissions responsible for global warming.
What is "Global Warming"?
The phenomenon that defines the increase of atmosphere’s average global temperature in land and oceans.
What is the "Greenhouse Effect"?
The process by which thermal radiation from a planetary surface is absorbed by atmospheric greenhouse gases, and is re-radiated in all directions. Since part of this re-radiation is back towards the surface, energy is transferred to the surface and the lower atmosphere. As a result, the average surface temperature is higher than it would be if direct heating by solar radiation were the only warming mechanism.

According to most of the scientific community, greenhouse effect is enhanced in Earth by the emission of certain gases, known as "greenhouse gases" such as carbon dioxide (CO2) and methane (CH4).
What are"Greenhouse Gases"?
Those gases which presence in the atmosphere contribute to the greenhouse effect. The most important are:
  • Water steam (H2O).
  • Carbon dioxide (CO2)
  • Methane (CH4)
  • Nitrogen Oxides (NOX)
  • Ozone (O3)
  • Chlorofluorocarbons (CFCS)
What does "mitigate" mean?
To reduce the intensity or severity of.
What are"Green Projects"?
Projects that capture CO2, such as forestal initiatives like the REDD Program (Reducing Emissions from Deforestation and Forest Degradation), solar energy parks that avoid CO2 emissions, and livestock farms that destroy methane generated by manure.

Green Projects are initiatives which generate carbon offsets.
What are "Carbon Offsets"?
Carbon Offsets are emission reduction certificates which represent one ton of CO2 captured from the atmosphere per carbon offset.
What is a "micro carbon offset"?
"A micro carbon offset" is a fraction of a carbon offset certificate (one tons) broken down into a smaller unit, such as a pound of CO2 captured from the atmosphere or a pound of CO2 that was not released to the atmosphere.
What is "Digital Advertising"?
Online advertising is a form of promotion that uses the Internet and World Wide Web to deliver marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, blogs, Rich Media Ads, Social network advertising, interstitial ads, online classified advertising, advertising networks and e-mail marketing, including e-mail spam. Many of these types of ads are delivered by an Ad server.
What are "PlanetUp Ads"?
A micro carbon offsetting technology designed for integration with digital advertising for higher CTR.

PlanetUp Ads matches 10% of the advertisers’ campaign budget so their advertising is linked to "micro carbon offsets", to achieve that each click or impression neutralizes CO2 in real time; that is why we call this kind of advertising as "sustainable". Beyond the climate benefit, those ads also offer a great impact in society.
What is "Sustainable Digital Advertising"?
Advertising that neutralizes CO2 with each click or impression made, in real time.
How does the "PlanetUp Ads" model work?

1.- At first place, there is an investment in verified carbon offsets, which are obtained form recognized Carbon Registers, in order to submit them to PlanetUp Ads’ general carbon offsets inventories.

2.- PlanetUp Ads display the correct ads in the designated websites to reach the target audience.

3.- PlanetUp Ads system registers each time an ad is displayed in a website (CPM campaigns) or, each time a user clicks an ad (CPC campaigns).

4.- Certain amount of carbon offsets associated to that ad are discounted from PlanetUp Ads’ general carbon offset inventories and accredited to the Advertiser’s Carbon Account.

On the other hand, this is how PlanetUp Ads are synonymous with more trees seeded and other green projects:

The users that navigate through different websites can identify PlanetUp Ads by our "Plug-in" which expands upon roll over allowing the user to discover the climate benefit of that ad:

As part of the system that maximizes the sustainable experience with PlanetUp Ads is a redirect to the advertisers’ website where a banner is displayed at the top of the page with the climate achievement that has been achieved in real time for that digital advertising campaign.

Example. Informative banner displayed in top of the websites promoted by sustainable ads:

Part of the displayed information in that expandable banner is:

  • Neutralized CO2 until that moment, for all the campaign.
  • Equivalence of that neutralized CO2 in turned off light bulbs of 100 watts for one hour, so the user can easily understand the reached climate benefit.
  • Portfolio with the names of supported green projects and the amount of carbon offsets accredited to that digital advertising campaign.
  • An option to visit advertiser’s carbon account to obtain more information and details about the green projects supported.

If the user wants to visit the advertiser’s carbon account, just one click in the superior banner is necessary.

It is important to point that the advertiser’s carbon account is the container where micro carbon offsets are accredited in real time and where the users can check every detail of the projects such as verifier, standard, carbon register, project information, location, photos, etc.

Moreover, the same ad that the user originally visualized and clicked in the website, is displayed in that carbon account:

How does PlanetUp Ads ensure their Carbon Offsets are authentic?
Our carbon offsets are triply verified:
  • In Situ. All the green projects which PlanetUp Ads invest in are verified by internationally-recognized entities such as: SES, Inc, First Environment Inc, Plan Vivo, Scientific Certification Systems, Det Norske Veritas, BSI Group, among others. All guarantee their projects have achieved the amount of reductions they claim.
  • Carbon Registers. In order to warrantee that Carbon Offsets in which PlanetUp Ads invest are not sold twice, each and every one of them are acquired by the most recognized Carbon Registers worldwide. Including California Action Registry, Markit Environmental Registry, American Carbon Registry, and more.
  • ISO 27001. For complete transparency and reliability at every moment, PlanetUp Ads is certified with ISO 27001 by BSI Group. This guarantees that the PlanetUp Ads system discounts the Micro Carbon Offsets just one time from their general inventories, to be then accredited to the advertisers' accounts.
What do we mean by "Greening the Web WorldWide"?
To achieve that in most of the websites, every person is reached by sustainable digital advertising, so each click or impression, an important contribution to reduce climate change is made.
What is a "Click"?
The action of pressing a button of the computer mouse in any sustainable digital advertising format as to select an icon.
What is an "impression"?
The moment in which any sustainable digital advertisement is displayed on a website.
What do we mean by "Neutralizing CO2?
The action of matching a determined amount of CO2 emitted to the atmosphere with its equivalence in carbon offsets.